evaluation Q2 Advertising

Advertising

As we found from our audience research most of the people is the target audience that we aimed the film at were most likely to be influenced by the trailer so it would be vital that we release the trailer as soon as possible. The picture above also shows how distribution creates advertising opportunities and not just need the adverts to sell the materials, a grate example of this is toys shirts and costumes, this is known as Human Boarding and allows the film marketers to use you to promote their film cause interest in the film by taking money from you for the shirts and you advertising the film.

Advertising comes in many forms the conventional trailers, billboards viral campaigns are becoming ever popular, and the much more unconventional advertising techniques such as word of mouth this is unconventional because you don't really have to spend a large of money airing the adverts because the public are causing the hype, social networking sites such as

Facebook, twitter and to a certain extent even blogger because many actors may use blogs and certainly twitter and followers of these actors may be being feed info about the film in various tweets, also they may use numinous gimics like join on Facebook for a free wallpaper, or sneak footage of the making of the trailer or get the trailer here first.

Marketing differs depending on the targeted audience for example a young audience of 18 -23 year olds may be more subject to internet advertising instead of billboards due to them using the internet more than being able to reach a billboard also this is cheaper because it would reach a much wider audience and cost less money per person than a build board ans as this is the age range for horror watchers this is route of advertising that we would go down with using Trailers.