Teaser trailers are normally released about 3 months before the film is released. They do to provoke interest in the film by using very early shots of the film to portray a semi-structured plot line for the viewer to get the gist of the film and discuss it with others. Also it may cause people to track the film's progress. Trailers are around 30-60 seconds long and this enables them to promote the film early on. Teaser trailers are shorter than normal trailers this is partly due to the film not being finished a the time of the release but mainly in order to whet the audience's appetite to want to know more about the film.
Conventions of a teaser trailer
-short around 30-60sec long
-highlight key plot aspects
-show the cast of the film
-show the setting for the film
-flash shots
-jump cuts
-fades to increase tension
-building crescendo of sound to increase tension
-Title is at the end of the trailer
-climax then cliffhanger
-possibly a shot after the title
- fast paced editing
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