Audience Research into horror films

We created a questionnaire to discover a more in depth idea of what the main age group of horror viewers like in a horror film. The findings The main watchers of horror are female whilst the main age is 16 - 20 year olds which means this is the age group we would target by casting actors within this age group so their is a link from the main viewership to the actors so they can be more involved the situation thus giving a more realistic horror experience. The main focus of our adveristing campaign would be the trailer as that was highlighted as the most significant way the audience is convinced to watch a film. The two main sub genres that the audience prefers is the psychological thriller and gore, our film is based on a psychological thriller because it is the easiest to make on a low budget. Our advertising campaign would have to be quite large or get a lot of good reviews and this will create a great amount of publicity through word of mouth because the questionnaire suggested that the audience only watches a horror film on a yearly basis in the pictures.